By Leilah Molina
I think what makes me the angriest about Kendall Jenner’s Pepsi ad is that it wasn’t just completely ignorant, but disrespectful.
It’s disrespectful to today’s generation of activists — who risk getting pepper-sprayed, arrested, beat up and murdered for protesting and standing what we believe in — as well as the ones that came before us: those who were literally dragged through the streets, hosed down and not even seen as human by their largely white counterparts.
No, a Pepsi is not going to fix that issue. Trying to capitalize off of pain and struggle is downright disgusting. Trying to do so with a person who has more privilege than she can even imagine and has never used it to stand with marginalized communities adds more fuel to the fire.
I find it hard to believe that no one in the entire corporation looked over the idea and thought, “OK, maybe we shouldn’t go through with this.” When we protest, we’re called animals and vandals. But when Jenner does it, suddenly everything is sunshine and rainbows?
Protesting and demonstrating are for the revolutionary: the tired, the brave, the angry. The devastated and their allies. Buy a ticket to Coachella if you’re looking for a “good time.” And lose the indigenous headdress while you’re at it.